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With years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 
With years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 
With years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 
With years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 

Experience shaped

Experience shaped

Experience shaped

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Abstract architectural light and shadow placeholder

Over the years, I’ve worked across Asia, the Middle East, Africa and North America, delivering design across brands, campaigns, environments and production. Different sectors and scales have shaped the work, but the approach stays consistent: understand the problem, build a strong visual idea, and carry it through properly to execution.

Over the years, I’ve worked across Asia, the Middle East, Africa and North America, delivering design across brands, campaigns, environments and production. Different sectors and scales have shaped the work, but the approach stays consistent: understand the problem, build a strong visual idea, and carry it through properly to execution.

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across disciplines

across disciplines

across disciplines

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Years in design

Years in

design

Years
in design

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Regions worked across

Regions
worked across

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Sectors served

Sectors

served

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Projects delivered

What I do

Brand strategy

Positioning, ideas and systems with a clear point of view.

Creative direction

A cohesive vision from concept through production.

Environmental design

Branded places, wayfinding and physical experiences.

Campaigns & digital

Ideas adapted across channels, formats and markets.

Selected experience

A selection of collaborations and projects across brand, retail and environmental design.

Brand identities & campaigns

Retail & workplace experiences

Wayfinding & environmental graphics

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  • Creative Strategy –

  • Brand Systems –

  • Art Direction –

  • Experiential Design –