Services

With 15+ years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 
With 15+ years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 
With 15+ years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 
With 15+ years of international experience, I bring senior-level creative direction and production thinking to every stage of the process.  
 
I work across brand systems, campaigns, environmental graphics and production, taking visual ideas from concept through to real-world application and rollout. 

Experience shaped

Experience shaped

Experience shaped

eye glasses on top of laptop
eye glasses on top of laptop

Over the years, I’ve worked across Asia, the Middle East, Africa and North America, delivering design across brands, campaigns, environments and production. Different sectors and scales have shaped the work, but the approach stays consistent: understand the problem, build a strong visual idea, and carry it through properly to execution.

eye glasses on top of laptop
eye glasses on top of laptop
eye glasses on top of laptop

across disciplines

across disciplines

across disciplines

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Years

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Regions

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Sectors

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Projects

(What I do)

Campaigns

Campaigns

Production

Production

Brand Systems

Brand Systems

Spatial Graphics

Spatial Graphics

Creative Direction

Creative Direction

(What it includes)

Key visuals

Art direction

Content systems

Campaign concepts

Multi-channel rollout

Specifications

Print-ready files

Artwork production

Technical drawings

Vendor coordination

Visual language

Rollout systems

Identity systems

Brand guidelines

Campaign frameworks

Wayfinding systems

Spatial storytelling

Branded environments

Signage applications

Environmental graphics

Art direction

Creative strategy

Design leadership

Creative oversight

Visual consistency

  • Creative Strategy –

  • Brand Systems –

  • Art Direction –

  • Experiential Design –