RBC Borealis
Environmental Brand Experience
RBC Borealis is RBC’s innovation hub located in Vancouver, designed to foster collaboration, creativity, and forward-thinking ideas. eurOptimum was commissioned to develop and produce a custom environmental graphics program inspired by the landscapes and cultural identity of British Columbia.
Client:
RBC Borealis
Role:
Designer, Brand & Environmental Graphics
Year:
2024
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Challenge
The challenge was to create a workplace environment that felt both inspiring and regionally connected while complementing the contemporary architectural space. The graphics needed to balance subtlety with impact, transforming functional office interiors into immersive visual experiences without overwhelming the workspace.
Objective
The objective was to design a cohesive environmental graphics system that reflected the spirit of British Columbia through stylized mountain ranges, alpine scenery, and locally inspired visual elements. The goal was to strengthen the identity of RBC Borealis while creating a warm, engaging atmosphere that encourages innovation, creativity, and collaboration.
Results
The final graphics program successfully transformed the workspace into a visually connected and experience-driven environment. Inspired by locations such as Whistler, Haida Gwaii, and the Okanagan, the installations introduced a strong regional narrative throughout the office while enhancing the spatial experience. The project reinforced the innovative culture of RBC Borealis and created a memorable workplace identity rooted in the natural beauty of British Columbia.
