VANS x Nintendo
Retail Branding
During my time at Sun & Sand Sports (2015–2017), the sports retail division of Gulf Marketing Group, I worked across a portfolio of contracted brands including VANS. For the 2016 Middle East launch of the VANS x Nintendo collection, I translated the global campaign into a complete retail experience across storefronts, in-store graphics, displays and a large-format mall activation.
Client:
Sun & Sand Sports / Gulf Marketing Group
Role:
Retail Brand Marketing Designer
Year:
2016
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Challenge
The global VANS x Nintendo campaign came with a distinctive 8-bit visual language, but it needed to translate across varied Middle East retail environments while remaining consistent with the original campaign identity.
Objective
Working within VANS' global campaign guidelines, I expanded the creative across the retail journey, from storefront and point-of-sale graphics to in-store displays and a large-scale Nintendo-inspired mall activation.
Results
The rollout transformed the global collaboration into a cohesive Middle East retail experience, carrying the campaign from store entrance through to point of sale while extending its playful gaming world into a high-impact public activation.
