VANS x Nintendo
Retail Brand Experience
VANS partnered with Nintendo on a global collection inspired by classic gaming. For the Middle East launch, I translated the campaign into a complete retail experience across storefronts, in-store graphics, displays and a large-format mall activation.
Client:
VANS
Role:
Retail Brand Marketing Designer
Year:
2016
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Challenge
The global campaign came with a distinctive 8-bit visual language, but it needed to work across varied retail environments while remaining consistent with the original VANS × Nintendo identity.
Objective
Using campaign guidelines supplied by VANS headquarters, I expanded the creative across the retail journey—from storefront and point-of-sale graphics to in-store displays and a large-scale Nintendo-inspired mall activation.
Results
The rollout transformed the collaboration into a cohesive physical brand experience, carrying the campaign from store entrance through to point of sale while extending its playful gaming world into a high-impact public activation.
