Toro Toro
Social Campaign Design
Toro Toro is a high-energy Pan-Latin restaurant concept where dining, nightlife and entertainment come together. Across a series of social campaigns, I developed distinct visual directions for events, promotions and seasonal moments while keeping each execution connected to the wider brand.
Client:
Umami Communications
Role:
Associate Senior Designer
Year:
2018-2019
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Challenge
Toro Toro’s social content needed to support a constant rhythm of events, offers and seasonal moments without becoming repetitive. Each campaign needed its own personality while still feeling recognisably part of the same brand.
Objective
I developed social-first campaign concepts and assets across recurring promotions and events, using typography, imagery and composition to create distinct visual worlds that could stand out individually while maintaining a consistent Toro Toro character.
Results
The work created a varied yet cohesive social presence, allowing Toro Toro to shift between dining, nightlife and seasonal storytelling while giving individual campaigns a stronger and more memorable visual identity.
