About

I’m a brand & creative lead with over 15 years of international experience across branding, environmental graphics, wayfinding, campaigns, retail, and digital experiences. 
 
My work brings together creative direction, brand strategy and hands-on design, translating ideas into cohesive systems that work across physical and digital touchpoints. Having worked across asia, the middle east and north america, i’ve collaborated with designers, marketers, project teams, vendors and stakeholders to take ideas from concept through production and real-world delivery. 
 
I’m particularly interested in where creative thinking meets practical execution, building work that is visually strong, strategically considered and capable of scaling across markets, formats and environments. 

I’m a brand & creative lead with over 15 years of international experience across branding, environmental graphics, wayfinding, campaigns, retail, and digital experiences. 
 
My work brings together creative direction, brand strategy and hands-on design, translating ideas into cohesive systems that work across physical and digital touchpoints. Having worked across asia, the middle east and north america, i’ve collaborated with designers, marketers, project teams, vendors and stakeholders to take ideas from concept through production and real-world delivery. 
 
I’m particularly interested in where creative thinking meets practical execution, building work that is visually strong, strategically considered and capable of scaling across markets, formats and environments. 

I’m a brand & creative lead with over 15 years of international experience across branding, environmental graphics, wayfinding, campaigns, retail, and digital experiences. 
 
My work brings together creative direction, brand strategy and hands-on design, translating ideas into cohesive systems that work across physical and digital touchpoints. Having worked across asia, the middle east and north america, i’ve collaborated with designers, marketers, project teams, vendors and stakeholders to take ideas from concept through production and real-world delivery. 
 
I’m particularly interested in where creative thinking meets practical execution, building work that is visually strong, strategically considered and capable of scaling across markets, formats and environments. 

I’m a brand & creative lead with over 15 years of international experience across branding, environmental graphics, wayfinding, campaigns, retail, and digital experiences. 
 
My work brings together creative direction, brand strategy and hands-on design, translating ideas into cohesive systems that work across physical and digital touchpoints. Having worked across asia, the middle east and north america, i’ve collaborated with designers, marketers, project teams, vendors and stakeholders to take ideas from concept through production and real-world delivery. 
 
I’m particularly interested in where creative thinking meets practical execution, building work that is visually strong, strategically considered and capable of scaling across markets, formats and environments. 

Selected collaborations

❛❛

Nicholas was great to work with, he communicated clearly and quickly about the project and was very receptive to my feedback. Delivered a fantastic final product. Would highly recommend hiring him.

Lachlan Hamilton

Business Data Enterprise

❛❛

A pleasure to work with Nicholas, he takes direction well and is able to translate the client's vision perfectly. He is great at creative problem solving and keeping to deadlines.

Areje Anderson

Sabre56

❛❛

Nicholas has been a game-changer for XLove! His eye for design and strategy helped my brand grow organically. From our cohesive pink theme to engaging Q&As and stunning mockups of our cross-stitch portraits, he’s made XLove’s Instagram a true reflection of our brand identity. If you’re looking to elevate your brand, Nicholas is the one to call! Highly recommend!

Shradha Bachhawat

XLove

❛❛

Nick is a pleasure to deal with. Creative, a very good communicator and always on time. We have used him on many occasions for a variety of briefs including toolkit adaptations, branding and original creative works for visual campaigns. Highly recommend working with Nick and I always reach out when I have a brief to see if he is available.

Colin Hutton

Umami Communications

❛❛

Nicholas is one creative mind which has been associated with us since the beginning. Thanks to this talented magical person, we have always felt assured of quality!

Aman Chopra

The Party People

❛❛

Great with communication, time management and graphic tools. It was amazing to work with Nicholas. Great portfolio.

Israa Garatli

She's Saudi

2024 - 2026

Designer, Brand & Environmental Graphics

eurOptimum display inc.

Led design development and production delivery across environmental graphics, wayfinding and branded workplace experiences for major corporate and public-sector clients.

2024 - 2026

Designer, Brand & Environmental Graphics

eurOptimum display inc.

Led design development and production delivery across environmental graphics, wayfinding and branded workplace experiences for major corporate and public-sector clients.

2024 - 2026

Designer, Brand & Environmental Graphics

eurOptimum display inc.

Led design development and production delivery across environmental graphics, wayfinding and branded workplace experiences for major corporate and public-sector clients.

2020 - 2023

Senior Creative Designer

A&H Design Group

Led multi-channel brand campaigns while mentoring designers and strengthening creative development, brand governance and delivery.

2020 - 2023

Senior Creative Designer

A&H Design Group

Led multi-channel brand campaigns while mentoring designers and strengthening creative development, brand governance and delivery.

2020 - 2023

Senior Creative Designer

A&H Design Group

Led multi-channel brand campaigns while mentoring designers and strengthening creative development, brand governance and delivery.

2019 - 2020

Regional Senior Brand Designer

British Consulate-General

Led regional brand adaptation and localisation across Greater China and APAC, translating global campaign systems across markets, languages and channels.

2019 - 2020

Regional Senior Brand Designer

British Consulate-General

Led regional brand adaptation and localisation across Greater China and APAC, translating global campaign systems across markets, languages and channels.

2019 - 2020

Regional Senior Brand Designer

British Consulate-General

Led regional brand adaptation and localisation across Greater China and APAC, translating global campaign systems across markets, languages and channels.

2017 - 2019

Associate Senior Designer

Umami Communications

Developed brand experiences and campaigns across hospitality, dining and lifestyle clients, spanning digital, print and physical touchpoints.

2017 - 2019

Associate Senior Designer

Umami Communications

Developed brand experiences and campaigns across hospitality, dining and lifestyle clients, spanning digital, print and physical touchpoints.

2017 - 2019

Associate Senior Designer

Umami Communications

Developed brand experiences and campaigns across hospitality, dining and lifestyle clients, spanning digital, print and physical touchpoints.

2015 - 2017

Retail Brand Marketing Designer

Gulf Marketing Group

Delivered retail campaigns and brand systems for global sportswear brands across six GCC markets, spanning physical retail, print, digital and social.

2015 - 2017

Retail Brand Marketing Designer

Gulf Marketing Group

Delivered retail campaigns and brand systems for global sportswear brands across six GCC markets, spanning physical retail, print, digital and social.

2015 - 2017

Retail Brand Marketing Designer

Gulf Marketing Group

Delivered retail campaigns and brand systems for global sportswear brands across six GCC markets, spanning physical retail, print, digital and social.

2013 - 2015

Graphic & Web Designer

Easy Travel & Tours

Designed digital platforms, brand communications and marketing materials supporting tourism and travel across East Africa.

2013 - 2015

Graphic & Web Designer

Easy Travel & Tours

Designed digital platforms, brand communications and marketing materials supporting tourism and travel across East Africa.

2013 - 2015

Graphic & Web Designer

Easy Travel & Tours

Designed digital platforms, brand communications and marketing materials supporting tourism and travel across East Africa.

2007 - 2012

Graphic Designer

Exteme Productions

Built my early design foundation across branding, print, digital and experiential projects, developing the multidisciplinary approach that continues to shape my work today.

2007 - 2012

Graphic Designer

Exteme Productions

Built my early design foundation across branding, print, digital and experiential projects, developing the multidisciplinary approach that continues to shape my work today.

2007 - 2012

Graphic Designer

Exteme Productions

Built my early design foundation across branding, print, digital and experiential projects, developing the multidisciplinary approach that continues to shape my work today.

Creative Strategy –
Brand Systems –
Art Direction –
Experiential Design –